So, you want more vendor news? Okay then. UK-based Customer Data Platform RedEye has added an AI-based predictive modeling module that creates conversion, multi-purchase, churn, subscription and lifetime value models. Scores are easily available to use in RedEye marketing campaigns.

Personalization vendor Monetate also has an AI-related announcement: they’ve added reporting to clarify the basis for their AI’s personalization decisions. This is noteworthy because AI’s inability to explain itself is often a stumbling block to adoption. Specifically, Monetate will now show which data categories most influenced individual decisions – a technique that’s been used for years with non-AI predictive models but is still not common in AI. The same information helps marketers uncover new customer segments.

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.