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One-Third of U.S. Consumers Don’t Want to Buy In Stores Again: The Harris Poll

Here’s a frightening tidbit: 35% of U.S. consumers told The Harris Poll that they would be happy if they never made an in-store retail purchase again. Seventy percent said they prefer zero human contact during shopping experiences. Presumably preferences will evolve after the pandemic ends but you do have to wonder how deep these scars will be.

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Ad Industry Group Offers Framework on Cookie-Free Media Measurement

September 21, 2020

The World Federation of Advertisers (WFA) has released a framework and technical paper detailing its proposed approach to ad measurement without third party cookies. The Federation represents ad industry associations around the world. They propose two complementary approaches, one using anonymized data and sampling across all channels and another tracking individuals when first party data can be had. No silver bullets here.

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Legal Woes Mount for Big Tech

September 17, 2020

Speaking of politicians, let’s catch up with Big Tech Goes to Washington. In the politically-tinged TikTok soap opera, several players are having second thoughts about the ill-defined Oracle deal. Meanwhile, the Federal Trade Commission is eyeing anti-trust action against Facebook and the Justice Department and Republican state attorney generals are rattling anti-trust swords at Google.  Outside the Beltway, Google faces a $3 billion lawsuit in the United Kingdom over children’s privacy at YouTube.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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