Here’s a frightening tidbit: 35% of U.S. consumers told The Harris Poll that they would be happy if they never made an in-store retail purchase again. Seventy percent said they prefer zero human contact during shopping experiences. Presumably preferences will evolve after the pandemic ends but you do have to wonder how deep these scars will be.
The World Federation of Advertisers (WFA) has released a framework and technical paper detailing its proposed approach to ad measurement without third party cookies. The Federation represents ad industry associations around the world. They propose two complementary approaches, one using anonymized data and sampling across all channels and another tracking individuals when first party data can be had. No silver bullets here.
Speaking of politicians, let’s catch up with Big Tech Goes to Washington. In the politically-tinged TikTok soap opera, several players are having second thoughts about the ill-defined Oracle deal. Meanwhile, the Federal Trade Commission is eyeing anti-trust action against Facebook and the Justice Department and Republican state attorney generals are rattling anti-trust swords at Google. Outside the Beltway, Google faces a $3 billion lawsuit in the United Kingdom over children’s privacy at YouTube.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.