CDP ONEcount has added a collection of business intelligence tools to its offerings. The additions will provide a unified dashboard for customer engagement data, custom visualizations, and automated reporting. ONEcount already offers a range of modules for data management, segmentation, and execution targeted at subscription and membership marketing.
Emplifi offers a combination of social marketing, reputation management, and customer service solutions. They’ve just added Unified Analytics, which aggregates data from those sources into a central repository and makes it available for analysis. It’s not a full-fledged CDP but is a step in that direction.
When IBM bought The Weather Company in 2015, it seemed an odd fit but made sense as supporting an internet-of-things, big data, analytical business. But IBM’s latest positioning is a “hybrid cloud and AI” company, so they are selling most Weather Company assets to private equity firm Francisco Partners, which has its fingers in many tech company pies. IBM will keep The Weather Company’s environmental intelligence suite and retain access to weather data.
Traffic to ecommerce websites fell 1% year-on-year while ecommerce app sessions rose 13%, according to Similarweb. Shopper experience still needs improvement: 41% of shoppers feel like strangers to their favorite retailers and only 20% see frequent personalization. Convenience is king: 55% say they’d pay more to find the right item without scrolling through several pages of results.