CDP ONEcount has added a collection of business intelligence tools to its offerings.  The additions will provide a unified dashboard for customer engagement data, custom visualizations, and automated reporting.  ONEcount already offers a range of modules for data management, segmentation, and execution targeted at subscription and membership marketing.

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  Today we have a report from the Content Marketing Institute that finds nearly half (46%) of writers and editors are worried that generative AI will reduce their income and almost as many (45%) think it will reduce the number of jobs in their field.  The only thing that’s not obvious is why 17% of respondents aren’t worried about AI at all.

Marketing Intelligence, a new solution from Salesforce, provides always-on ingestion of marketing data. Drawing on the unified data of Salesforce Data Cloud and the support of Agentforce agentic AI, it will deliver actionable insights and recommendations. It will feature a homepage for marketers; paid media optimization as Agentforce automatically pauses low-performing ads; and automatic data enrichment.