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IBM Sells Weather Company Assets to Private Equity Group

When IBM bought The Weather Company in 2015, it seemed an odd fit but made sense as supporting an internet-of-things, big data, analytical business.  But IBM’s latest positioning is a “hybrid cloud and AI” company, so they are selling most Weather Company assets to private equity firm Francisco Partners, which has its fingers in many tech company pies.  IBM will keep The Weather Company’s environmental intelligence suite and retain access to weather data.

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Creators Worry Generative AI Will Cut Their Income: Content Marketing Institute

August 22, 2023

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  Today we have a report from the Content Marketing Institute that finds nearly half (46%) of writers and editors are worried that generative AI will reduce their income and almost as many (45%) think it will reduce the number of jobs in their field.  The only thing that’s not obvious is why 17% of respondents aren’t worried about AI at all.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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