Online Video Spend Exceeds Digital and TV Advertising Combined: Magisto
More from our Department of the Obvious: ad spend follows media time. A report from media research firm MediaVillage finds that marketing communications investments have been flat since 2010 but digital advertising has grown at the expense of traditional “linear” broadcasting. Yet even those digital publishers need to look over their shoulder: video creation vendor Magisto reports that total spend on online video is actually higher than spend on digital and TV ads combined. Magisto admits it’s not a fair comparison – their video costs include all aspects of production, not just media. Even so, that Rodale-style organic farm looks better every day.