The days of AI developers merrily scaping web contents without concern for copyright are clearly numbered. OpenAI just cut a deal with publishing giant Axel Springer to use its content in return for attribution, links, and some unspecified payments. They made a similar arrangement with Associated Press earlier this year.
Have you been waiting up nights for Domo’s eleventh Data Never Sleeps report? (See what I did there?) Well, it’s here and the bottom line is there’s more data being generated than ever. You’re welcome.
The advertiser trade association ANA has long been cranky about waste in the advertising supply chain. Its latest 125-page opus lists dozens of problems and estimates that $22 billion of the $88 billion spent on programmatic ads could be saved through greater efficiency. They have lots of suggestions for how to do better, most of which seem require more work for media buyers.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.