OpenAP Launches OpenID Identity Framework for TV Audiences

Here’s another option for TV audience targeting: OpenAP has launched OpenID, which combines individual-level data from TransUnion and TV household data from Tru Optik.  Advertisers will use the data to define audiences and then match them against viewership data and platform IDs to build media plans.  The OpenIDs will also be interoperable with Unified ID 2.0 created by The Trade Desk.