Optimizely Raises $50 Million Series D for Optimization

Returning from la-la land, digital testing platform Optimizely has raised a $50 million Series D, bringing total funding to $200 million. Good to know there’s still some interest in reality-based decisions.

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Clear Channel Outdoor Lets Advertisers Match Customer Lists with Outdoor Ad Viewers

June 20, 2019

Clear Channel Outdoor has more than 450,000 outdoor displays worldwide. At least some of those track nearby mobile devices, which lets the company profile ad audiences, measure campaign impact, and cross-target ads. The company is now letting advertisers upload their own customer data to its system to allow even richer analysis. Plenty of individual-level data here although it’s technically anonymous.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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