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Optimizely Raises $50 Million Series D for Optimization

Returning from la-la land, digital testing platform Optimizely has raised a $50 million Series D, bringing total funding to $200 million. Good to know there’s still some interest in reality-based decisions.

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Clear Channel Outdoor Lets Advertisers Match Customer Lists with Outdoor Ad Viewers

June 20, 2019

Clear Channel Outdoor has more than 450,000 outdoor displays worldwide. At least some of those track nearby mobile devices, which lets the company profile ad audiences, measure campaign impact, and cross-target ads. The company is now letting advertisers upload their own customer data to its system to allow even richer analysis. Plenty of individual-level data here although it’s technically anonymous.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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