Oracle has plans to add more cloud regions in Europe, the Middle East and Africa, with the UAE and Saudi Arabia, leading contenders thanks to their high adoption rates of the technology, according to the company’s top regional executive. The Arab world’s two biggest economies also stand out because their governments have been championing innovation.
Enghouse Interactive and Voxtron Middle East LLC today announced a bold and far-reaching expansion of the longstanding partnership between Voxtron and Enghouse Interactive. Voxtron, a prominent provider of customer engagement optimization solutions to the Middle East market has engaged Enghouse Interactive as a key partner as it looks ahead to its next phase of expansion. Under the expanded partnership, Voxtron will resell and offer a range of additional technologies centered around Enghouse CCaaS.
Eleve Media, a leading company in the creator marketing industry, has introduced CreatorTag, a comprehensive martech platform, a SaaS solution for brands and an app for content creators. With over a decade of experience and a strong presence in India, Eleve media pioneered creator marketing as a standalone practice thereby bridging the gap between Indian brands/creators and international markets across Middle East.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.