CDP Piwik PRO is merging with consent management platform Cookie Information. Piwik PRO already had its own consent management capabilities but Cookie Information provides more sophisticated options. It’s still rare for CDP vendors to have their own consent manager but it’s growing more common.
Digital signage supplier Navori Labs has provided unified digital signage and AI camera analytics for Walmart Connect in 173 Walmart Supercenters in Mexico and in 180 of 200 in-country Sam’s Cub locations. This allows parent company, Walmart de Mexico y Centroamerica to gather customer engagement data, analytics and shopper demographics to their out-of-home ad partners.
If you ran X/Twitter and independent research showed a growing disinformation problem, you’d probably try to improve your content screening. But Elon Musk owns X/Twitter, so his solution is to block independent research. This Reuters report shows he’s succeeding: a poll of 167 researchers shows more than 100 studies have been canceled.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.