PR PossibleNOW Adds CCPA Compliance Module

We reported last week that many companies won’t be ready in time for the California Consumer Privacy Act, so it seems only fair to add that consent management vendor PossibleNow has launched a CCPA compliance module. More good news for procrastinators: the tech industry is still trying to weaken the law, although time may be running out.

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SAP Announces CDP Plan But No Details

May 7, 2019

SAP yesterday joined the parade of enterprise software vendors who announce plans to launch a CDP without revealing a schedule or details. The goal they described – “to ingest all customer attributes to create a unified profile, including experiential, operational events and activity, behavioural, consent and first-party profile, and demographic data” and share these in real time with SAP and third party applications – sounds like a real CDP. We’ll see what they deliver.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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