Nearly 90% of respondents from ad agencies and publishers surveyed by Proximic by Comscore for its “State of Privacy in Advertising Report,” reported privacy legislation had a moderate to significant impact on their ability to deliver personalized ads. Audience targeting and measurement capabilities are also big concerns. Advertisers are trying a range of tactics, including use of AI, to stay competitive.
Ukraine’s Cabinet introduced comprehensive regulation to ensure privacy in biobanking. Intended to align with global standards, this ensures privacy in biomedical research, specifically regarding collection and storage of human biospecimens.
Teenspace, a free online therapy platform and the product of a $26 million partnership between New York City’s Health Department and teletherapy company Talkspace, may violate state and federal privacy laws, say privacy advocates. More than 16,000 students have signed up for the platform since last year. Concerns are that information is being improperly collected and is at risk of data breaches.
BrightEdge reports that, despite huge growth, AI search engines still provide less than 1% of website referral traffic. You might think that’s a reason to ignore your ranking in AI search engines, but BrightEdge argues those rankings are still important because the main role of AI search is discovery, not referrals. Seems like a testable hypothesis. What we know for certain is that over-all traffic has dropped as users switch from traffic-generating traditional search to traffic-stifling AI search engines.