Highly restrictive legislation on minors’ use of social media has passed both houses of the Florida legislature and will now go to Governor Ron DeSantis. The ban covers any sites that, among other things, track user activity and allow children to upload content and interact with each other, regardless of parental approval. Similar laws have been blocked in the courts on First Amendment grounds, most recently in Ohio.

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.