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Programmatic Ecosystem Split Over Industry Solution to Cookie Deprecation: Datonics

Around 52% of data planners, strategists and activators involved in programmatic advertising think there will be an industry solution to replace third-party cookies, although there’s little evidence that will happen. The group also tends to underestimate the share of traffic on browsers that already block cookies (it’s 44%).  Over a third (the largest group) say they have considered alternatives but found them lacking in scale and accuracy.

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Florida Bans Minors’ Use of Social Media

February 26, 2024

Highly restrictive legislation on minors’ use of social media has passed both houses of the Florida legislature and will now go to Governor Ron DeSantis. The ban covers any sites that, among other things, track user activity and allow children to upload content and interact with each other, regardless of parental approval. Similar laws have been blocked in the courts on First Amendment grounds, most recently in Ohio.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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