Online market research firm GlobalWebIndex, whose studies you’ve read here more than once, has raised $40 million in its first funding. The company has 25,000 data points on a research panel of 22 million people in 44 countries, covering perceptions of 3,000 brands.

Sticking with cloud platform integration: master data management vendor Reltio announced their system is now available on the Google Cloud Platform. Reltio provides predictive analytics as well as data discovery and consolidation. Yes, they’re a CDP.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.