Don’t get me started on misuse of the term “composable” by some software vendors. But the label does apply properly Rally, whose ecommerce checkout component offers direct integrations with major ecommerce platforms and true “headless” components for other products. They just raised a $12 million Series A.
With all the excitement about AI taking over from humans, using no-code systems to make human work easier seems a bit old-fashioned. But people are here to stay, at least for a while. So let’s note that Tealium has just introduced Data Connect, which lets users build batch data import processes from over 1,000 sources without coding.
APIs are the “A” in MACH, the architecture checklist that defines true composable systems. This Nylas survey shows why APIs matter: half (53%) of the developers who responded said they could build an email integration in one to five months to build without using APIs, but Nylas’ own experience shows it really takes one year with three developers working on the project. It goes a lot quicker if an API is used instead.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.