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Retail Tech Leaders Outperform Laggards: NSU Technologies and Software AG

An even broader study that NSU Technologies ran for Software AG found that retailers who lead in adopting digital technologies had a six percent annual growth rate over three years, while laggards’ revenue was flat. Early adopters also had nearly twice the price-earnings ratio as the others: 22.32 vs 12.22. The survey provides lots of details about strategy, governance, deployments, business impact and technology. Good stuff but beware that the answers reflect an IT department viewpoint. Dead giveaway: 0% reported that business perceives IT as slow and inflexible.

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Adobe Buys Marketo for $4.75 Billion

September 21, 2018

It’s hard to imagine that anyone who reads this newsletter hasn’t already heard, but Adobe announced an agreement yesterday to purchase B2B marketing automation vendor Marketo for $4.75 billion. Seller was Vista Equity Partners, which bought Marketo in May 2016 for $1.8 billion. Adobe gets 5,000 customers in B2B marketing, where it has had little presence. Adobe comments suggest Marketo will stay separate from Campaign, Adobe’s B2C marketing automation system.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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