Criteo isn’t exactly a retail media company, although it does leverage retailer transaction data to support ad targeting. They’ve just placed their media buying app on the Shopify App Store, making it easier for Shopify merchants to purchase ads through Criteo. This doesn’t mean that Shopify transactions are being shared with Criteo.
Klarna is best known as a Buy Now Pay Later service, but its presence on retailer websites opens other opportunities. One is a retail media network, which it has just enhanced with a self-service ad buying platform. The company has also added an AI-powered personalized shopping feed, prefilled listings for second-hand marketplaces, and customized storefronts for creators.
The EU Commission has named 17 companies and 2 search engines to its Very Large Online Platforms (VLOPs) and Very Large Online Search Engines (VLOSEs) lists for Digital Services Act (DSA) regulation. This includes Alibaba, Amazon, Facebook, and TikTok (VLOPs), and Bing and Google Search (VLOSEs), which will now have four months to comply with new obligations to be regulated by the DSA.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.