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Rubrik Cloud Data Management Platform Raises $180 Million Series D

Rubrik offers a “Cloud Data Management platform”.  That sounds super-sexy but is mostly about boring things like data backup and copy management. On the other hand, they just raised $180 million in Series D at $1.3 billion valuation. That’s sexy in its own way.  No, they don’t call it a CDMP.

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eRelevance Adds $5.1 Million Funding to Expand Small Business Marketing Service

May 10, 2017

Let’s talk local marketing. eRelevance is a “marketing automation service” whose staff uses proprietary technology to run retention and upsell programs for small business clients. The company just took $5.1 million more funding, bringing its total to $13.7 million since 2013. With nearly 800 customers and $4 million annual run rate, it costs about $5,000 per year: reasonable but still more than many small businesses will spend.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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