Games are emerging as an alternative ad channel in the no-cookie universe. Retail giant Walmart is partnering with 3D experience platform Unity to give Unity developers the opportunity to incorporate Walmart commerce APIs into games, virtual environments and apps. Players will be enabled to make purchases of physical goods without leaving the game.

Fitness center chain Planet Fitness has announced the launch of a multi-channel media network that will allow advertisers to connect with PF members in-club and across a range of digital destinations. In-club media will help advertisers reach members on screens located throughout PF premises, while digital audiences will be made available across channels such as CTV and social media through a partnership with LiveRamp. Planet Fitness has around 18 million members, skewing towards the valuable Gen X and Millennial segments.

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.