Samba TV Partners with HyphaMetrics to Combine Big TV Data with Panel Measurement

Panel-based measurement of TV viewing is Nielsen’s bread and butter.  Samba TV is pulling a seat to the table by combining audience data from tens of millions of opted-in televisions with HyphaMetrics’ measurements of content, ad consumption and brand sponsorship across all devices through its opt-in panel. The combined dataset will be available to brands, agencies and publishers to provide insights at household and individual levels.

More News

Previous Article

Planet Fitness announces the PF Media Network

January 9, 2024

Fitness center chain Planet Fitness has announced the launch of a multi-channel media network that will allow advertisers to connect with PF members in-club and across a range of digital destinations. In-club media will help advertisers reach members on screens located throughout PF premises, while digital audiences will be made available across channels such as CTV and social media through a partnership with LiveRamp. Planet Fitness has around 18 million members, skewing towards the valuable Gen X and Millennial segments.

CDPI Newsletter
Featured Article

Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

CDPI Newsletter