Sastrify covers a mere 20,000+ solutions in its SaaS procurement platform. They offer a range of services to help small and mid-size companies catalog, track, select, buy, and monitor SaaS systems. Their news today is a $7 million seed round.
If you’re challenged by tracking 8,000 martech solutions, how would you feel about ten million? That’s how many technologies Iterate.ai has just announced it now covers, up from nine million a few months back. The company uses an AI engine to spot trends and grade start-up companies. They also offer a low-code platform with 465 pre-built modules that lets users assemble their own apps. Interesting.
Customer Data Platforms are the highest technology investment priority for traditional retail marketers, listed in the top 3 by 78% in this CommerceNext survey for Yotpo. Digital-first retailers, who struggle less with tech in general, rated attribution, messaging, and new ecommerce models ahead of CDP. The survey also covers business goals, privacy compliance, and other non-CDP topics if you have other interests.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.