CDP Segment has launched a no-code tool to simplify collection of data from client Web sites. If that sounds familiar, it’s because you read last week about a no-code integration tool from Tealium and new connectors from Arm Treasure Data. Irony alert: it takes a technician to properly compare these tools built for non-technical users.
Optimove is a US- and Europe-based CDP that last year added email capabilities; Netcore is an Asia-based email and messaging provider that last year added a CDP. The two have now partnered to give Optimove users access to Netcore delivery capabilities. Yes, the CDP industry is confusing.
When we last mentioned identify verification vendor Proxy, we wondered what happens to their smart phone-based ID system when someone loses their phone. Seems they had the same question because they today announced that they are buying “smart ring” maker Motiv. Using a ring makes perfect sense, although you still have to take it off for charging every three days or so.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.