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Self-Proclaimed CDP RudderStack Offers SaaS Option

Finally, we come to RudderStack, which calls itself a Customer Data Platform but doesn’t fit our definition because they don’t store the data they collect. Instead, they move data between systems in real time, which makes them an integration platform. They’re very pleased to announce a Software-as-a-Service option in addition to the original private cloud-based version. Plenty of real CDPs also offer both, although they’re not open source like RudderStack.

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New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

July 28, 2020

The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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