News

Self-Proclaimed CDP RudderStack Offers SaaS Option

Finally, we come to RudderStack, which calls itself a Customer Data Platform but doesn’t fit our definition because they don’t store the data they collect. Instead, they move data between systems in real time, which makes them an integration platform. They’re very pleased to announce a Software-as-a-Service option in addition to the original private cloud-based version. Plenty of real CDPs also offer both, although they’re not open source like RudderStack.

More News

Next Article

New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

July 28, 2020

The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

Press Releases & Coverage
Featured Article

Marketers Struggle for Personalization Success: RedPoint Global Survey

September 27, 2021

This Harris Poll study for Redpoint Global offers a sobering view of customer experience reality.  They found that marketers are twice as likely as consumers to think brands deliver an excellent experience (51% vs 26%), while under half of the marketers who use advanced technologies including personalization, AI-driven recommendations, or multi-variate testing think they are having great success with them.  Fun fact: the average number of customer engagement systems is now 16, nearly double the figure in 2019.

CDPI Newsletter