Attribution platform Kochava is also upping its measurement game. They’re working with email ad vendor LiveIntent to match LiveIntent’s 290 million anonymized, email-based IDs with Kochava’s 1.7 billion email-to-device pairs. Clients will be able to add their own email-based data to the mix and use the results for activation, targeting, and measurement.

Location data plays an increasingly important role in marketing analytics, especially as tracking known individuals is constrained by privacy regulations.  So it makes sense that Clearlake-backed data quality vendor Precisely has decided to purchase location data leader PlaceIQ.  The deal will (literally) add a new dimension to Precisely’s data enhancement and targeting capabilities.