News

SHIFT Bought by Marlin Equity Partners

Finally, Marlin Equity Partners completed its purchase of media collaboration platform SHIFT, which specializes in sharing content for the media and entertainment industries. Marlin is another frequent martech investor, with a portfolio including Aprimo, Bazaarvoice, and Blue Hornet.

More News

Next Article

500 Million Starwood Guests’ Data Exposed in Years-Long Breach

December 3, 2018

Any chance you’d hear more about Amazon’s pre-Thanksgiving data breach was swept away by Friday’s report that personal information on up to a 500 million guests at Marriott, Sheraton, Westin, and other Starwood hotels was exposed in a hack of its reservation systems. The breach began in 2014 and was only shut down this past September. We also learned last week that more 60 million email accounts were exposed over two years by a breach at the U.S. Postal Service.

CDPI Newsletter
Previous Article

Google and White Ops Dismantle Massive Ad Fraud Botnet

November 29, 2018

Ah, but here’s some good news: Google and anti-ad-fraud vendor White Ops announced they have dismantled one of the biggest and most sophisticated ad fraud operations ever. The :”3ve” botnet infected at least 1.7 million computers at any time, counterfeited more than 10,000 Web sites, and generated from 3 to 12 billion requests per day to sell fake online advertising. The U.S. Attorney in New York filed criminal charges against the fraudsters. This does count as good news, right?

CDPI Newsletter
Featured Article

Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

CDPI Newsletter