A new Surfshark study shows a big year-over-year decrease in data breaches in 2022 as compared with 2021. According to the report, 310,855,487 accounts were leaked worldwide last year, which is down from 959,327,963 in 2021. Russia had the highest breach density at 104.8 million Russian accounts leaked, 3x the number they had in 2021.
Meet DORA, the EU’s newly enacted Digital Operational Resilience Act, which is designed to strengthen IT security in the financial sector. It will be de rigueur for financial institutions; including banks, credit providers, securities and trading companies, and information and communication technology (ICT) organizations. DORA comes into full force in 2025, by which time companies and organizations should be compliant.
Firefox’s survey of parents in the US, Canada, UK, France, and Germany found that while parents are largely comfortable with the amount of time their children spend on the internet, more than half are concerned about data tracking and the role of big tech. US parents expressed the greatest concern about data tracking (69%) and came in highest, at 51%, in using parental controls, as compared with France, which came in at 39%. When asked if they “somewhat to strongly agree tech companies have their children’s best Interests in mind,”... Read More >
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.