Children’s Privacy: Data tracking is a big concern for parents – and trust levels in companies are low

Firefox’s survey of parents in the US, Canada, UK, France, and Germany found that while parents are largely comfortable with the amount of time their children spend on the internet, more than half are concerned about data tracking and the role of big tech. US parents expressed the greatest concern about data tracking (69%) and came in highest, at 51%, in using parental controls, as compared with France, which came in at 39%. When asked if they “somewhat to strongly agree tech companies have their children’s best Interests in mind,” less than a quarter agreed worldwide, and the number dropped to 6% among UK parents.