Sizmek Partners with BrightLine to Deploy Interactive Video Across All Connected TV Screens

BrightLine creates interactive TV ads, allowing viewers with an Internet-connected TV to do things like pick content, play games, find local stores, enter contests, view product catalogs, and place orders. They’ve just partnered with Sizmek to enable distribution of BrightLine-created ads across computers and mobile devices. In other words, they’re bringing Web-like interaction to the Web. That may sound like coals-to-New Castle but it does let marketers get more use from their advanced creative.

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Lotame DMP Adds LiveRamp Integration to Connect Online and Offline Identities

March 16, 2017

Online/offline identity matcher LiveRamp also adds new partners all the time.  But its deal with Data Management Platform (DMP) vendor Lotame shows Lotame expanding beyond traditional DMP territory (anonymous profiles for ad audiences) to profiling known individuals across online and offline channels. That’s CDP turf.  Lots of DMPs are doing this. Free advice to buyers: ask pointed questions about how DMP technology supports a use case so different from its original purpose.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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