Sizmek Partners with BrightLine to Deploy Interactive Video Across All Connected TV Screens

BrightLine creates interactive TV ads, allowing viewers with an Internet-connected TV to do things like pick content, play games, find local stores, enter contests, view product catalogs, and place orders. They’ve just partnered with Sizmek to enable distribution of BrightLine-created ads across computers and mobile devices. In other words, they’re bringing Web-like interaction to the Web. That may sound like coals-to-New Castle but it does let marketers get more use from their advanced creative.