CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.
Aimed at the many small businesses that spend less than one hour per day on marketing (per Constant Contact’s research), Campaign Builder will generate audiences, content and channel choices in minutes. Constant Contact also launched BrandKit, a tool to support brand consistency in marketing communications. Both new solutions are powered by Constant Contact AI.
The contradictory trends in martech this year are the need to consolidate (cut costs and prove value) and the need to innovate (especially around AI). The latest MartechMap shows the space has grown by 18.5% since May last year. The “Martech for 2024” report and the new map were published on Martech Day (May 7).
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.