Data clean rooms enable publishers and advertisers to share customer data without revealing individual identifiers, but they are not fast enough to support real-time bidding on open web advertisements. Symitri launched yesterday with a promise to close that gap, $5 million in funding, and the purchase of TRUSTX, a premium private marketplace created by Digitial Content Network and more than 30 top publishers.
If you’re tired of debating the true meaning of CDP, Winterberry Group offers a new target: Data Collaboration Platforms, which are sort of like CDPs with friends. Their definition: “technology solutions that facilitate the privacy-compliant, permission-based sharing of data assets between brands and their media partners for marketing use cases.” This paper covers the topic in good detail, but doesn’t name any actual DCP vendors. One hint: Adobe is the sponsor.
OpenAI has entered into a partnership with Reddit that will allow ChatGPT to ingest Reddit content via the Reddit Data API. Notably, this will give ChatGPT access to recent content on Reddit rather than just historical data. Reddit, in turn, expects to serve more generative AI features to editors and moderators.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.