Syntasa offers tools to collect, unify, and activate customer data. Their latest announcement is something called “Data Ready for CDPs”, which seems to repackage existing features rather than offering any major new capabilities. Still, it’s worth knowing about if you’re looking for a tool to build and share unified customer profiles – a core CDP feature that some do better than others, and many “composable CDP” solutions lack entirely.
Do you have a friend who needs help understanding the finer points of advertising identity solutions? This IAB Tech Lab paper provides a relatively concise (34 pages) but comprehensive explanation of the topic. It includes a glossary, definitions, use cases, explanations of mechanics, and suggested evaluation methods. Very handy!
Given the endless attention paid to the looming end of third-party cookies, it’s in some ways amazing that so many companies remain unprepared. Yet this analysis of traffic on the 33across ad exchange shows that cookies still drive about 75% of programmatic ad revenue, although the share is falling. Lots of industry detail here.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.