News

Syntasa Promises to Speed CDP Data Prep

Syntasa offers tools to collect, unify, and activate customer data.  Their latest announcement is something called “Data Ready for CDPs”, which seems to repackage existing features rather than offering any major new capabilities.  Still, it’s worth knowing about if you’re looking for a tool to build and share unified customer profiles – a core CDP feature that some do better than others, and many “composable CDP” solutions lack entirely.