Tabcorp’s successful pivot to personalised data-driven marketing to customers of its TAB brand has been recognised with the team behind it named the Adobe Experience Maker Team of the Year for Asia Pacific region.
Forward looking retailers are evolving their in-store digital capabilities to create smarter stores and cater to this demand shift by automating store occupancy and monitoring social distancing compliance.
The majority of Asia Pacific (APAC) financial services firms say automation delivers competitive advantage, according to new research commissioned by Appian in collaboration with Longitude.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.