Taboola Adds Third Party Data to Better Target Paid Content

At the other end of the spectrum we have news that Taboola – which offers those little article links at the bottom of Web sites – has teamed with third party data distributors including Oracle Data Cloud, Neustar, Acxiom and Bombora to provide information about Web site visitors. This lets advertisers target the articles using visitor data as well as on-site behaviors. All entirely legal but not exactly putting consumers in control.

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Most Companies Don’t Know Who Shares Their Sensitive Information: Ponemon Institute and Opus

September 29, 2017

Completing our tour of neglect is a report from data security vendor Opus and the Ponemon Institue about data security risks of sharing information with third parties. Attention grabbers: 56% of companies have experienced a third party data breach and 57% don’t have an inventory of third parties receiving their sensitive information. Oh, and the average breach costs $7.3 million to fix.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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