At the other end of the spectrum we have news that Taboola – which offers those little article links at the bottom of Web sites – has teamed with third party data distributors including Oracle Data Cloud, Neustar, Acxiom and Bombora to provide information about Web site visitors. This lets advertisers target the articles using visitor data as well as on-site behaviors. All entirely legal but not exactly putting consumers in control.
Okay, it’s official: AI-managed databases are a thing. We recently covered Qubole, Datometry and Infoworks. Now Oracle itself has announced the world’s first autonomous database cloud and data warehouse cloud. Lots of self-tuning goodness involved. Your DBAs might actually have to talk to people.
Completing our tour of neglect is a report from data security vendor Opus and the Ponemon Institue about data security risks of sharing information with third parties. Attention grabbers: 56% of companies have experienced a third party data breach and 57% don’t have an inventory of third parties receiving their sensitive information. Oh, and the average breach costs $7.3 million to fix.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)