Open source data integration vendor Talend has purchased Stitch, which offers self-service data movement into cloud data warehouse platforms. That sentence covers so many trends – including open source, self-service, data integration, and cloud-based applications – that I could take the rest of today off.
You won’t be surprised that privacy rights organization Privacy International is “gravely concerned at the data processing activities of the data broking and AdTech industry”. So you probably shouldn’t be surprised that they’ve filed GDPR complaints against Oracle, Acxiom, Experian, Equifax, Quantcast, Tapad, and Criteo. The UK Information Commissioner’s Office has already issued assessment notices to Acxiom, Equifax, and Experian so this is really about Privacy International wanting to get its arguments considered. And some publicity.
Yellowfin is another company that’s replacing helping data analysts. It’s just introduced Yellowfin Signals, which continuously looks for changes in source data. The company describes this much more eloquently as “continuous time-series detection of trends and anomalies with instant correlations”. It’s also added Yellowfin Stores, which assembles insights in one place but is oh-so-much-smarter than what you used to call a dashboard.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.