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TargetCircle and TapHeaven Merge to Create Unified Mobile Ad Platform

We might as well stick with mobile to the end. TargetCircle provides mobile marketing tools and a marketplace with more than 450 mobile ad channels. They just merged with TapHeaven, which offers an automated platform to manage and optimize mobile ad campaigns.

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Holistic Customer View is Marketers’ Top Challenge: Adobe Econsultancy Study

June 12, 2019

Maybe you don’t trust a CDP vendor’s survey about data integration. Well, Adobe is definitely not a CDP vendor and their recent Digital Trends Report by Econsultancy also found that building a holistic customer view is marketers’ top challenge (44%), followed by tracking marketing effectiveness (41%) and ensuring consistent experience (40%). Even more impressive: 32% of customer experience leaders had a highly integrated cloud-based technology stack compared with just 7% of non-leaders. More here about priorities, impact of data privacy rules, and other interesting topics.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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