We might as well stick with mobile to the end. TargetCircle provides mobile marketing tools and a marketplace with more than 450 mobile ad channels. They just merged with TapHeaven, which offers an automated platform to manage and optimize mobile ad campaigns.
Dun & Bradstreet yesterday announced a deal to buy B2B CDP Lattice Engines. The company describes the purchase as complementing D&B data with Lattice’s AI-based marketing analytics. And they’re not shy about terminology: the headline announcing the acquisition says it will “position Dun & Bradstreet as leading Customer Data Platform provider.”
Maybe you don’t trust a CDP vendor’s survey about data integration. Well, Adobe is definitely not a CDP vendor and their recent Digital Trends Report by Econsultancy also found that building a holistic customer view is marketers’ top challenge (44%), followed by tracking marketing effectiveness (41%) and ensuring consistent experience (40%). Even more impressive: 32% of customer experience leaders had a highly integrated cloud-based technology stack compared with just 7% of non-leaders. More here about priorities, impact of data privacy rules, and other interesting topics.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.