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Tealium survey across U.S., Europe and APAC reveals digital demand drives wider adoption of CDPs

Report shows organizations rely on CDPs to comply with data privacy and security regulations as well as deliver relevant customer experiences in an increasingly competitive digital landscape. This survey helps to understand why global businesses implemented their CDP, priorities for customer data management, and what’s coming next in the age of data.

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From Nykaa to Zomato, big IPO winners in India take a beating in global selloff

January 27, 2022

India’s new stock listings are losing their edge as a worsening outlook for global equities leads investors to take profit from high-profile consumer technology stocks that debuted with inflated valuations. The S&P BSE IPO Index, which tracks firms for two years since their listing, has plunged about 10% since the start of the year and is headed for its worst month since March 2020 when the pandemic took hold.

CDPI Emerging Markets
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2022 signals last-minute scramble to implement first-party data strategies and martech integrations for the Australian market

January 27, 2022

2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer. Criteo’s 2021 research reveals Australia is increasingly open to video ads. Over 50 percent of Australians are happy to watch video streaming services with advertising if it means they save money.

CDPI Emerging Markets
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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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