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TechTarget Buys Analyst Firm Enterprise Strategy Group

Podcasting companies haven’t cornered all the acquisition fun.  TechTarget is buying Enterprise Strategy Group, which provides technology companies with research and other content, including the occasional podcast.  You may recall that TechTarget bought BrightTalk last month for $150 million.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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