TechTarget Buys Analyst Firm Enterprise Strategy Group

Podcasting companies haven’t cornered all the acquisition fun.  TechTarget is buying Enterprise Strategy Group, which provides technology companies with research and other content, including the occasional podcast.  You may recall that TechTarget bought BrightTalk last month for $150 million.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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