TechTarget Buys Analyst Firm Enterprise Strategy Group

Podcasting companies haven’t cornered all the acquisition fun.  TechTarget is buying Enterprise Strategy Group, which provides technology companies with research and other content, including the occasional podcast.  You may recall that TechTarget bought BrightTalk last month for $150 million.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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