Meanwhile, Teradata has launched what it calls “the first enterprise CDP”, a claim so absurd it doesn’t even merit a sarcastic remark. The system, Vantage CX, uses real-time data collection technology from Celebrus, which also isn’t new: the two firms have a ten-year relationship. It’s sold a service but Teradata doesn’t claim it’s the first to do that.
Optimove is a US- and Europe-based CDP that last year added email capabilities; Netcore is an Asia-based email and messaging provider that last year added a CDP. The two have now partnered to give Optimove users access to Netcore delivery capabilities. Yes, the CDP industry is confusing.
When we last mentioned identify verification vendor Proxy, we wondered what happens to their smart phone-based ID system when someone loses their phone. Seems they had the same question because they today announced that they are buying “smart ring” maker Motiv. Using a ring makes perfect sense, although you still have to take it off for charging every three days or so.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.