Teradata Launches Enterprise CDP

Meanwhile, Teradata has launched what it calls “the first enterprise CDP”, a claim so absurd it doesn’t even merit a sarcastic remark. The system, Vantage CX, uses real-time data collection technology from Celebrus, which also isn’t new: the two firms have a ten-year relationship. It’s sold a service but Teradata doesn’t claim it’s the first to do that.