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BI Leaders Less Interested in Self-Service Options: BARC Study

December 18, 2023

BARC’s magisterial 2024 Data, BI and Analytics Trend Monitor finds security and privacy, data quality, and governance are the top 3 industry concerns, which is similar to past results.  More interesting are a slight decline in the rankings for self-service analytics (from 5th to 6th) and business user data prep (from 7th to 9th).  Lots of detail here by company size, user type, best-in-class, industry, and regions.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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