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Thrive Plans Blockchain-Based Ad Marketplace with Direct Payments to Viewers

Even the minority of people who care about privacy are usually willing to sell access to their data. Blockchain could facilitate this with low-overhead payments and automated execution. Malta-headquartered Thrive is working along those lines on a decentralized ad marketplace with payments made through private tokens. Pesky government regulators at the SEC won’t let U.S. citizens participate. You may recall we’ve covered somewhat similar offerings from Dabbl and IOTA.

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Monetate Adds Report to Explain AI Decisions

February 9, 2018

Personalization vendor Monetate also has an AI-related announcement: they’ve added reporting to clarify the basis for their AI’s personalization decisions. This is noteworthy because AI’s inability to explain itself is often a stumbling block to adoption. Specifically, Monetate will now show which data categories most influenced individual decisions – a technique that’s been used for years with non-AI predictive models but is still not common in AI. The same information helps marketers uncover new customer segments.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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