So, you want more vendor news? Okay then. UK-based Customer Data Platform RedEye has added an AI-based predictive modeling module that creates conversion, multi-purchase, churn, subscription and lifetime value models. Scores are easily available to use in RedEye marketing campaigns.

Personalization vendor Monetate also has an AI-related announcement: they’ve added reporting to clarify the basis for their AI’s personalization decisions. This is noteworthy because AI’s inability to explain itself is often a stumbling block to adoption. Specifically, Monetate will now show which data categories most influenced individual decisions – a technique that’s been used for years with non-AI predictive models but is still not common in AI. The same information helps marketers uncover new customer segments.

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.