Thrive Plans Blockchain-Based Ad Marketplace with Direct Payments to Viewers

Even the minority of people who care about privacy are usually willing to sell access to their data. Blockchain could facilitate this with low-overhead payments and automated execution. Malta-headquartered Thrive is working along those lines on a decentralized ad marketplace with payments made through private tokens. Pesky government regulators at the SEC won’t let U.S. citizens participate. You may recall we’ve covered somewhat similar offerings from Dabbl and IOTA.