Top CEOs Prioritize Customer Experience But Not Marketing: IBM Report

You can bet your CEO doesn’t worry about missing cookies or stale pastries: she has staff for that. In fact, she probably isn’t thinking about marketing at all. This IBM survey found that just 19% of CEOs said their CMO held a critical role, compared with 57% for CFOs, 56% for COOs, and 39% for CIO/CTO. Only Chief Human Resources Officers ranked lower. While customer experience was a top priority, high-performing CEOs said new ecosystems and better data were the most important tools for improving it and put personalization dead last. Oddly enough, underperforming CEOs had the order reversed.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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