Nextech AR also supports virtual events, although it’s just one of many uses for its augmented reality technology.  Their latest venture is to add the ultimate real-world touch to their event experiences: advertising!  Yep, they’ve set up a network to sell ads to virtual event attendees.   Perhaps they can add some stale pastry and luke-warm coffee to complete the simulation.

Advertisers can hope, but the odds against person-based targeting keep falling.  Firefox just extended its already-strong anti-tracking features by adding “cookie jars” that prevent websites from sharing cookies with each other. And privacy-centric browser firm Brave just bought independent search engine Tailcat, which promises not to track users.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.