Nextech AR also supports virtual events, although it’s just one of many uses for its augmented reality technology.  Their latest venture is to add the ultimate real-world touch to their event experiences: advertising!  Yep, they’ve set up a network to sell ads to virtual event attendees.   Perhaps they can add some stale pastry and luke-warm coffee to complete the simulation.

Advertisers can hope, but the odds against person-based targeting keep falling.  Firefox just extended its already-strong anti-tracking features by adding “cookie jars” that prevent websites from sharing cookies with each other. And privacy-centric browser firm Brave just bought independent search engine Tailcat, which promises not to track users.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.