Truthset Offers Third-Party Data Quality Ratings

One problem with using external data is the quality from different sources is wildly inconsistent.  Truthset Data Collective is aiming to tame that beast by scoring different sources against a verified standard, using hashed email address as a primary identifier.  Initial participants include Epsilon, Alliant, Data Axle, Stirista, and Verisk.  Participants don’t share data with each other, so files are just scored, not corrected.