Truthset Offers Third-Party Data Quality Ratings

One problem with using external data is the quality from different sources is wildly inconsistent.  Truthset Data Collective is aiming to tame that beast by scoring different sources against a verified standard, using hashed email address as a primary identifier.  Initial participants include Epsilon, Alliant, Data Axle, Stirista, and Verisk.  Participants don’t share data with each other, so files are just scored, not corrected.

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Relay42 Partners with digitalAudience for Cross-Device ID Match

December 9, 2022

CDP Relay42 is expanding its cross-device identity matching capabilities through a partnership with digitalAudience, which does that sort of thing.  More specifically, they can activate external audiences through privacy-safe matches against company data, or enrich the company’s own data with external information.  Look-alike modeling, data clean room, deterministic matching: it’s a buzzword bingo bonanza.

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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