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Twilio Announces Interactive Live Streaming

I think of Twilio as “the company that sells Segment CDP and some other stuff”, but some people have a different perspective.  Those folks may be excited about the beta release of Twilio Live, an interactive live streaming feature that lets companies create their own versions of TikTok, Clubhouse, and Peleton sessions.

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Automated Personalization from LimeStory, Jivox, and Intellimize

July 16, 2021

Looking for automated personalization?  LimeStory, whose “micro storytelling workflow” apparently creates personalized content sequences (their website is ironically unclear), is entering the North American market with a focus on higher education institutions.  Jivox has enhanced its ability to create “thousands of personalized video variations” with a simplified user interface, connectors to household and contextual data, and automated conversion of outputs into different formats.  And Intellimize has raised a $30 million Series B  for dynamic web pages that create optimized B2B conversion funnels for each visitor.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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