Next, let’s train our sights on Chief Data Officers. Two thirds (65%) told Informatica that data privacy and protection are a top performance metric, yet 53% don’t use privacy and protection tools and 40% don’t even track risk metrics. Bear in mind these are the same data people who have “you manage what you measure” tattoos in places you don’t usually see.
A cynic would argue that Facebook has limited some groups fostering QAnon conspiracy theories because QAnon’s extreme craziness alienates slightly-less-crazy voters inclined to support Republicans. A true cynic would say they did it to give the rightists something to rally against, while noting Facebook’s actions are far from a complete ban. Either way, before you cheer Facebook’s sudden lurch towards responsibility, remember they have fostered hate groups for years and bent their rules to favor rightist misinformation.
Back on more familiar turf, Informatica has purchased GreenBay Technologies, which offers AI-based entity matching, schema matching, and metadata graphs. The tech will strengthen Informatica’s capabilities for “self-integrating systems”. Who needs citizen integrators when robots can do the job instead?
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.