An Experian survey makes the same point: 65% of respondents said inaccurate data has undermined key initiatives. Just 11% have mature data quality initiatives. Even so, more cite communications, skills, and budget as obstacles to data utilization than technology or data quality.
Privacy issues are creeping up on you like the demented clown in a horror movie, Dear Reader. BigID stands ready to rescue you with tools to find and monitor all the personal information hidden in your virtual cupboards. They just raised a $50 million Series C, bringing total funding to $96 million.
Here’s something rare: upbeat privacy news.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.