This follows an Australian federal court ruling which fined Uber Technologies A$21 million (US$14 million). The court ruled the Australian arm of the U.S. ride-sharing app broke consumer law by misleading customers with warnings they would be charged for cancelling some rides from 2017 to 2021 and by using an inaccurate software algorithm to estimate fares for a taxi service it offered until August 2020.
Zensciences, an award-winning B2B marketing agency announced that CRISIL Ltd, an S&P Global company has retained its services for its Digital Marketing mandate for the second year running. Zensciences has been enabling and managing the brand’s end-to-end social media marketing charter. The agency is also working with CRISIL to shape its brand communications in the digital medium.
Accenture has just acquired Fiftyfive5, an Australian-based customer insights and advisory business. The move will strengthen Accenture Song’s ability to help clients tap data insights and performance marketing to accelerate growth and innovation across Australia and New Zealand. Fiftyfive5, which was recently named B&T Research Agency of the Year, has a proven track record in delivering customer insight-driven strategy, customer insight optimized execution and performance measurement for some of the region’s leading brands.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.