Lots of action in the world of B2B data management right now. Here’s Vertify buying Synthio. The two businesses fit together nicely: Vertify is an integration platform that moves data between B2B systems while Synthio provides contact data to enrich existing profiles and add new names.
More people have concluded it’s a bad idea to put an always-on, internet-connected microphone in their house. Or, at least, they’ve decided not to buy things through it: just 7% of global consumers said they use a voice-assisted device to complete purchases multiple times each month in this Episerver survey, far down from 17% in last year’s survey. Voice-based product search fell from 22% to 8%. Added evidence of shifting attitudes: 53% said they want more anonymity while just 28% want more personalization.
Let’s stick with integration and finish with news that emotion detection vendor Behavioral Signals will now feed its analytics into AI-driven call center platform Neuraswitch. The combined system will measure the emotional state of both callers and agents and make helpful suggestions for what to do next.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.