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VideoAmp Offers Commingled Identity Solution for Larger Ad Audiences

If you wonder why we write about so many obscure ad audience products, it’s to show how the industry is struggling to solve the loss of data from third party cookies and mobile devices.  Today’s entry comes from adtech firm VideoAmp, which is launching a solution that commingles identity data from multiple suppliers to build larger audiences than any one source can provide.  The mingling happens in VideoAmp’s data clean room, so proprietary information is not exposed.