Finally we have ViralGains, which creates interactive video ads that lead users through journeys tailored to their responses. Their latest creation, VoiceAlike, cuts those pesky humans out of the process by using AI to predict their responses when they don’t actually answer. It’s not as crazy as it sounds (predictions are based on actual behavior of similar users) and lets ViralGains select the most appropriate next steps for each person.
Here’s the latest from our Department of the Obvious: a Digital Media Solutions survey showing that few marketers fully understand privacy regulations. Take the quiz, see how you rate, and maybe learn something new! Makes a great trivia game for virtual happy hour.
Advertisers often want to use customer data that belongs to someone else. Owners want to sell the data but keep control. PubMatic is addressing the problem with Audience Encore, which lets data owners apply their information to publishing audiences, and in turn lets publishers sell those audiences programmatically using “deal IDs” that don’t expose specific information. The point is you can target in a privacy-safe way.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.