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Voice Mail Marketing’s Time Is Now: Ytel

The power of video is its ability to attract attention in world where buyers ignore most paid advertising. Multi-channel messaging vendor Ytel argues in this study that voicemail and SMS are other channels that break through the clutter, at least for B2B selling. They note that people listen to 97% of voicemails and open up to 97% of SMS messages within a six minutes, while email has a 22% read rate.  Yet email continues to dominate marketing budgets. Good point.

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Marketers Expanding In-House Programmatic Capabilities: ANA Study

December 20, 2017

Still, programmatic is far from dead. This ANA study reports it accounts for 78% of digital display spending and the share continues to increase. But the ANA confirmed that marketers have brand safety concerns and found that 35% of marketers taking over more programmatic work from their agencies. Already, 47% own their tech provider contracts and 32% do their own audience planning on a DMP. There’s considerably more in this study: it’s worth a download if you’re interested in the topic.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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