Voice Mail Marketing’s Time Is Now: Ytel

The power of video is its ability to attract attention in world where buyers ignore most paid advertising. Multi-channel messaging vendor Ytel argues in this study that voicemail and SMS are other channels that break through the clutter, at least for B2B selling. They note that people listen to 97% of voicemails and open up to 97% of SMS messages within a six minutes, while email has a 22% read rate.  Yet email continues to dominate marketing budgets. Good point.