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Walled Gardens: Google, Amazon Block Each Others’ Products

Maybe you trust Google to act in your interests. Maybe you don’t know they’ve blocked YouTube from Amazon devices for competitive reasons. Or that Amazon won’t sell Google’s Nest products and just recently released a Prime Video app for the Google Play Store. There’s a reason they call these companies walled gardens: and in case you’re unclear, it’s you the consumer they’re keeping inside their walls.

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Swiftic Mobile App Builder Adds Social Influencer Version

December 12, 2017

Here’s some product news: do-it-yourself mobile app creation vendor Swiftic (formerly Como and, before that, Conduit Mobile) has launched a version to help social media influencers monetize their audiences. Swiftic’s core market is small businesses, which pay roughly $50 per month for apps that integrate a variety of services including loyalty programs, appointments, coupons, push notifications, and deliveries. They have over 20,000 customers.

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Marketers Using More Attribution But Still Struggle to Act on Results: AdRoll and Econsultancy

December 8, 2017

I could find another piece of obscure data technology news but you wouldn’t read it. Instead, here’s an especially fine survey from Econsultancy about marketing attribution, sponsored by AdRoll. It’s your chance to wallow in glorious details about uptake, methods, goals, benefits, challenges, channels, effectiveness, regional differences, and more. Just in time for the weekend!

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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