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Walled Gardens: Google, Amazon Block Each Others’ Products

Maybe you trust Google to act in your interests. Maybe you don’t know they’ve blocked YouTube from Amazon devices for competitive reasons. Or that Amazon won’t sell Google’s Nest products and just recently released a Prime Video app for the Google Play Store. There’s a reason they call these companies walled gardens: and in case you’re unclear, it’s you the consumer they’re keeping inside their walls.

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Swiftic Mobile App Builder Adds Social Influencer Version

December 12, 2017

Here’s some product news: do-it-yourself mobile app creation vendor Swiftic (formerly Como and, before that, Conduit Mobile) has launched a version to help social media influencers monetize their audiences. Swiftic’s core market is small businesses, which pay roughly $50 per month for apps that integrate a variety of services including loyalty programs, appointments, coupons, push notifications, and deliveries. They have over 20,000 customers.

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Marketers Using More Attribution But Still Struggle to Act on Results: AdRoll and Econsultancy

December 8, 2017

I could find another piece of obscure data technology news but you wouldn’t read it. Instead, here’s an especially fine survey from Econsultancy about marketing attribution, sponsored by AdRoll. It’s your chance to wallow in glorious details about uptake, methods, goals, benefits, challenges, channels, effectiveness, regional differences, and more. Just in time for the weekend!

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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