News

WEVO Predicts Website Performance by Showing Pages to People

I thought this next item was also about computers replacing people, since it touts an AI-based startup that predictsWebsite conversion performance without bothering to actually launch the Website. But it turns out that WEVO achieves its miracle by posting images of page designs and asking people their opinion. How quaint.

More News

Next Article

Alterian Releases Real-Time Adaptive Email

September 26, 2017

Alterian is one of the grizzled old timers of the martech world, founded 20 years ago as a PC-based campaign management engine. They’re probably horrified to see that mentioned, since they’ve recently rebuilt their technology. But it’s relevant because the firm’s deep experience shows in the sophistication of its approach to customer management. They’ve just released “adaptive email”, which is superficially just run-of-the-mill open-time email rendering, but draws on real-time audience segmentation and integrated campaigns to make the updated messages highly relevant to recipients.

CDPI Newsletter